First Run

When someone asks an AI for a lawyer in your city, is your firm in the answer?

We measure how often ChatGPT, Gemini, Perplexity and Google's AI answers name your firm, fix the things those answers draw on, and count again every month.

Illustration, not a real result
> Who is a good estate planning lawyer near me for a blended family?
For blended-family estate planning in your area, three firms come up most often:
  1. Firm A, cited from its own trust-planning page and its directory profile
  2. Firm B, cited from client reviews and a legal directory
  3. Firm C, cited from its county-specific probate guide
Your firm: not named. Asked 3 times on 4 engines, named in 0 of 12 answers.

Clients have started asking the machine first

41.9%of people researching an attorney say they would use ChatGPT, up from 28.1% a year earlier. LawRank, 2026
45%of US consumers use AI tools for local business recommendations, up from 6% the year before. BrightLocal, 2026
39.8%fewer organic clicks when a Google AI Overview appears, in a 2026 field experiment. Agarwal and Sen

What we fix, in order

The report you get each month

Forty questions your clients ask, run three times on four engines. You see the count, the range and who was named instead of you. The table below shows the format with made-up numbers.

EngineAnswers naming you, month 1Month 3Most-named competitor
ChatGPT4 of 12019 of 12041 of 120
Google AI answers9 of 12022 of 12037 of 120
Gemini2 of 12011 of 12030 of 120
Perplexity6 of 1206 of 12028 of 120

Sample format only. Months that go sideways or backwards are reported the same way.

Pricing

SnapshotFree

Ten questions for your city and practice area, on one page. No call required.

Request yours
Foundation Sprint$1,500 once

Full 40-question audit, listings corrected, schema markup, 8 answer pages, review-request system. 30 days. Refunded in full if your audit is not delivered within 10 business days.

Start the sprint
Build plan$1,000 a month

Monthly re-run and report, 4 new answer pages, profile upkeep, review monitoring. No minimum term. Cancel any time, or prepay 3 months for $2,700.

Offered when your sprint ends

The Build plan has an end. Your audit covers 40 questions; the sprint writes pages for 8 and Build covers the rest at 4 a month, so it runs about eight months. After that you can move to a lower-priced Monitor plan: the monthly re-run and report only.

How signing up works

  1. Read your snapshot. It is free and shows what the AI answers say today.
  2. Pay for the sprint by card. The terms are on the checkout page and are the same for every firm.
  3. Fill in a 10-minute form. Checkout creates your login. The form asks for firm details, practice areas, manager access to your listings, and the attorney who approves content.
  4. We start within 2 business days. Progress shows in your portal. You approve pages there with one click.
  5. Day 30: your before-and-after report. It appears in your portal. Continue monthly with one click, or stop there.

You log in to see results, the work log and anything waiting for approval. We email you only for receipts, items ready for review, your monthly report and a reminder before each charge. If you would rather talk first, write to us and we will set a time.

Terms we hold ourselves to

Questions

Our SEO agency says they cover this.

Ask them how many times your firm was named last month across a fixed set of questions. If they can show you, you may not need us.

How long before the numbers move?

We do not know for your firm until we measure. Listings and directory fixes are finished in the first 30 days; the monthly count shows whether answers follow.

Do I have to get on a call?

No. Sign-up, approvals and reports all happen in your portal. A call is available whenever you ask for one.

Does this replace search marketing?

No. Most people who get an AI recommendation still check Google before calling. Accurate listings, clear pages and real reviews help in both places.

Is the content written by AI?

Drafts are prepared with AI assistance and edited by us. Your attorney reviews and approves every page, and remains responsible for its legal accuracy.

See your firm's snapshot

Email your firm name, city and one practice area. You will have a one-page snapshot within two business days, with a link to sign up if you want the full version.

hello@firstrunhq.com